Common Questions.
We're always happy to help.
We've compiled a comprehensive list of questions that our clients normally ask before embarking on the digital journey with us.
If you'd like any further information please get in touch!
Web Design FAQ's.
At Lithium, our web design services commence with you. We always begin the process with a meeting, either face to face or remotely via google meet or a phone call.
Here we aim to gain a thorough understanding of your business, target market, goals, and objectives. We then develop a sitemap and wireframe to help you envisage the proposed structure of your new website.
Next, we design visuals to demonstrate the design direction we will take.
Creating a website is a collaborative process, and we encourage you to provide feedback at every step before we begin the programming stage.
Finally, we focus on proof checking, extensive testing, and connecting analytical tools to ensure we provide you with a responsive, fast, and professional online platform.
Our process starts by defining your brand as the foundation. Everything we do on your website – including design, structure, content, development, and SEO – is built with your brand in mind.
Redesigning your existing website is an essential part of business growth. Ensuring your content is relevant, up to date, and caters to your website visitors is paramount to our friends at Google, and ultimately, the best opportunity for organic growth.
The process begins with an analysis of current performance and identifying what works and what doesn’t. This may include enhancements of visuals, adding new functionalities, SEO strategies, design elements, content, and user experience.
In most cases, we recommend rebuilding your website from scratch to create the synergy required for continued growth and sustainability.
Redesigning your existing website is an essential part of business growth. Ensuring your content is relevant, up to date, and caters to your website visitors is paramount to our friends at Google, and ultimately, the best opportunity for organic growth.
The process begins with an analysis of current performance and identifying what works and what doesn’t. This may include enhancements of visuals, adding new functionalities, SEO strategies, design elements, content, and user experience.
In most cases, we recommend rebuilding your website from scratch to create the synergy required for continued growth and sustainability.
Here are some general timeframes for building a beautiful new website:
A single-page scrolling website is the fastest option. Although it is a single-page site (often referred to as a "Landing Page"), it has the appearance of different pages controlled by the scrolling function. This site can be built in a matter of 3 to 5 days.
A multi-page 5 to 7 page website takes an average of 4 weeks.
More complex, asset-rich websites (large e-commerce platforms) of 15-plus pages can take up to 10 weeks.
A Lithium built website is a compehensive digital asset that performs to the highest standards. All pages are stylishly designed, content-rich, and responsive.
Although we have solutions for every budget, our uniquely developed websites normally range in price from $3500 – $5500.
Naturally, more complex e-commerce sites that include a number of custom-built features are more expensive.
Although we have solutions for every budget, our uniquely developed websites normally range in price from $3500 – $5500.
Naturally, more complex e-commerce sites that include a number of custom-built features are more expensive.
Websites are a critical component of any business, so it is essential you develop a website of the highest caliber to ensure you rank highly in search engines and attract the eye of potential customers. Just as you'd enlist an accountant to take care of your taxation needs, we recommend hiring a professional web designer to ensure you maximize the opportunities created by a strong digital presence.
This may not be achievable when taking on website design yourself as each aspect requires a high level of understanding and specialization. These include:
- Unique design
- Seamless user experience
- Mobile responsiveness
- Room for limitless growth
- Comprehensive SEO
We certainly do!
Our digital content producers have many years of experience creating digital content that delivers organic business and brand growth. Our content team includes copywriters, video producers, and photographers.
We conduct extensive SEO research prior to putting "pen to paper", whereby we conduct thorough competitor analysis to ensure your brand receives the attention it deserves.
Our digital content producers have many years of experience creating digital content that delivers organic business and brand growth. Our content team includes copywriters, video producers, and photographers.
We conduct extensive SEO research prior to putting "pen to paper", whereby we conduct thorough competitor analysis to ensure your brand receives the attention it deserves.
Websites should be updated in conjunction with the growth of your business. As the business evolves, so must your digital presence. This includes updating the imagery, services, design elements, content, and functionalities in order to nurture the user experience.
It is important to analyze your website in relation to your competitors to ensure it is compatible and up-to-date with industry trends. Another ideal time to update is when digital technology evolves or search algorithms are altered.
It is important to analyze your website in relation to your competitors to ensure it is compatible and up-to-date with industry trends. Another ideal time to update is when digital technology evolves or search algorithms are altered.
Lithium web design services cover all the required aspects to have your website functioning professionally and efficiently, and also indexed by search engines.
This covers User Interface design (UI design), User Experience considerations (UX), the visual impact of the site as well as the way your message is delivered from a branding perspective.
We also provide hosting services, ongoing support, and maintenance after launch to ensure your digital presence continues to evolve and attract new customers.
This covers User Interface design (UI design), User Experience considerations (UX), the visual impact of the site as well as the way your message is delivered from a branding perspective.
We also provide hosting services, ongoing support, and maintenance after launch to ensure your digital presence continues to evolve and attract new customers.
After the initial consultation to best determine your needs, we shall recommend the most appropriate platform to showcase your new website.
We have extensive experience building with:
We have extensive experience building with:
- Wordpress
- Shopify
- Wix
- Tilda
- Weebly
- Squarespace
Our goal throughout your website build is to minimise the impact on your valuable time.
As an indication, we need 1-2 hours from key team members for an initial strategy meeting, around 1 hour for a design presentation on day 10, and occasional interview time throughout the project for technical detail during the build.
Revisions are generally minimal and take another few hours at the end of the process.
As an indication, we need 1-2 hours from key team members for an initial strategy meeting, around 1 hour for a design presentation on day 10, and occasional interview time throughout the project for technical detail during the build.
Revisions are generally minimal and take another few hours at the end of the process.
Search Engine Optimisation FAQ's.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website from internet search engines. SEO targets unpaid traffic (commonly referred to as "organic traffic") rather than direct or paid traffic. Unpaid traffic may originate from different kinds of searches, including text, imagery, and video.
As an internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.
SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP).
These visitors can then potentially be converted into customers
As an internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.
SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP).
These visitors can then potentially be converted into customers
Yes, indeed you do.
SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter. Organic search is a massive part of most businesses’ website performance, a critical component of the buyer funnel, and ultimately getting users to complete a conversion or engagement.
We know that a clear majority of the world with access to the internet is visiting Google at least once a day to get information. Being highly visible as a trusted resource by Google and other search engines will always be advantageous to your business or brand.
If you own a business with customers — SEO is definitely for you!
SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter. Organic search is a massive part of most businesses’ website performance, a critical component of the buyer funnel, and ultimately getting users to complete a conversion or engagement.
We know that a clear majority of the world with access to the internet is visiting Google at least once a day to get information. Being highly visible as a trusted resource by Google and other search engines will always be advantageous to your business or brand.
If you own a business with customers — SEO is definitely for you!
Yes, you could attempt it, but how much is 50% of your total website traffic worth to you?
Similar to almost any other profession, you can do it yourself, but will always see the best results when you bring in experts to help. You can do your business taxes on your own, but most choose to hire a professional because they know that they will be worth the investment.
The way the search world evolves (basically at the discretion of Google) requires constant monitoring of changes to stay ahead of the competition and, hopefully, on Page ONE.
Being proactive and monitoring for significant algorithm changes is always going to benefit your business. We know Google makes thousands of algorithm changes a year. Fall too far behind, and it's a tough road ahead.
Similar to almost any other profession, you can do it yourself, but will always see the best results when you bring in experts to help. You can do your business taxes on your own, but most choose to hire a professional because they know that they will be worth the investment.
The way the search world evolves (basically at the discretion of Google) requires constant monitoring of changes to stay ahead of the competition and, hopefully, on Page ONE.
Being proactive and monitoring for significant algorithm changes is always going to benefit your business. We know Google makes thousands of algorithm changes a year. Fall too far behind, and it's a tough road ahead.
Simply put, the more focus you put into your SEO strategy, the sooner you’ll see the effects.
With a solid strategy, results can be seen in as little as 3 months, and as you continue to invest in your strategy, you’ll continue to benefit from the effects for years to come.
At Lithium, we set the right expectations from the beginning. Depending on current performance, the authority of the website in question, and the allocated budget, you should start seeing results within the first two months, given that all our recommendations for on-page SEO will be implemented (the sooner the better!) and after 3-6 months rankings will start climbing and stabilizing.
With a solid strategy, results can be seen in as little as 3 months, and as you continue to invest in your strategy, you’ll continue to benefit from the effects for years to come.
At Lithium, we set the right expectations from the beginning. Depending on current performance, the authority of the website in question, and the allocated budget, you should start seeing results within the first two months, given that all our recommendations for on-page SEO will be implemented (the sooner the better!) and after 3-6 months rankings will start climbing and stabilizing.
With millions of websites all fighting for the first few positions on Google’s SERPs, it’s no wonder your pages might not be packing a punch.
Without investing in SEO, it would be almost impossible to rank in the top 10 positions.
But, what if you have made an investment in SEO, and you’re still not seeing results?
Not all SEO professionals practice what they preach, so it’s possible your SEO team has missed some key factors that can ruin your chance of ranking, for example:
Without investing in SEO, it would be almost impossible to rank in the top 10 positions.
But, what if you have made an investment in SEO, and you’re still not seeing results?
Not all SEO professionals practice what they preach, so it’s possible your SEO team has missed some key factors that can ruin your chance of ranking, for example:
- Not having a Google My Business page
- A website that’s not mobile-friendly
- A site containing duplicate content
- Inconsistently updating content
- Slow site speeds
- Ignoring social signals
- Not indexing your site
Google is famous for making constant updates, so staying in tune with these ranking factors should be an important part of any SEO strategy.
Here are some of the key ranking factors that can help improve your ranking:
Here are some of the key ranking factors that can help improve your ranking:
- The loading speed of your website’s pages
- Your website being mobile-friendly
- Pages linked internally to relevant content on your site
- Leveraging relevant keywords
- Including title tags, headers, and meta descriptions on all of your pages
- A well-structured URL
- Adding media, such as images and videos, to your webpages
- Compelling, relevant content
- Backlinks
On-page (or on-site) SEO includes optimizing your web page content for search engine results and includes:
- Adding or optimizing title tags
- Creating content for your site
- Adding internal links to your web pages; and
- Ensuring your URL is structured for optimal results
Off-page SEO practices give search engines information about what other people and businesses think about your services, products, or site.
Examples include:
Examples include:
- Link building
- Content marketing
- Influencer outreach
- Forums
Technical SEO is the first indication of a quality site, so optimizing your technical SEO will increase your visibility to search engines.
The entire point of technical SEO is to help search engine crawlers notice your site ahead of others whose technical SEO is not optimized and includes:
The entire point of technical SEO is to help search engine crawlers notice your site ahead of others whose technical SEO is not optimized and includes:
- Site speed
- Quality internal linking structure
- Eliminating 404 errors
- Avoiding duplicate content
- Website security
- Structured data
- An XML Sitemap
Local search is powerful for small businesses. Did you know that 46% of all Google searches are looking for local information? If your business isn't optimized for local search, you could miss out on potential customers ready to shop in your area.
In short, local SEO is critical if you want your business to stay relevant.
Search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user to gather information for local search.
We can help structure, tailor, and present this information to improve organic traffic from searches performed by customers in nearby areas.
In short, local SEO is critical if you want your business to stay relevant.
Search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user to gather information for local search.
We can help structure, tailor, and present this information to improve organic traffic from searches performed by customers in nearby areas.
Copywriting FAQ's.
Content marketing is a customer retention strategy. It presents relevant, valuable information for the purpose of attracting visitors and compelling them to take action.
When your content provides good information, you build an audience of followers. As you continually and consistently offer reliable information that provides value over time, you build trust and create loyalty. In other words, you greatly enhance your credibility.
Ultimately, your content equips your readers to engage, participate, purchase, give, support, volunteer, become an advocate, or otherwise take action.
Interesting and well-written content also helps to improve your website’s search engine optimization. That’s because Google and other search engines look for sites that provide a good user experience. And part of providing a good user experience is having high-quality, relevant, and keyword-rich content.
When your content provides good information, you build an audience of followers. As you continually and consistently offer reliable information that provides value over time, you build trust and create loyalty. In other words, you greatly enhance your credibility.
Ultimately, your content equips your readers to engage, participate, purchase, give, support, volunteer, become an advocate, or otherwise take action.
Interesting and well-written content also helps to improve your website’s search engine optimization. That’s because Google and other search engines look for sites that provide a good user experience. And part of providing a good user experience is having high-quality, relevant, and keyword-rich content.
We certainly do!
Our digital content producers have many years of experience creating digital content that delivers organic business and brand growth. Our content team includes copywriters, video producers, and photographers.
We conduct extensive SEO research prior to putting "pen to paper", whereby we conduct thorough competitor analysis to ensure your brand receives the attention it deserves.
Our digital content producers have many years of experience creating digital content that delivers organic business and brand growth. Our content team includes copywriters, video producers, and photographers.
We conduct extensive SEO research prior to putting "pen to paper", whereby we conduct thorough competitor analysis to ensure your brand receives the attention it deserves.
When most people think of content marketing, they think of a blog. And blogs are certainly one of the easiest and most effective means of content marketing available. But they aren’t the only forms of content that can be employed in a content marketing strategy.
Any valuable information, conveyed via any medium, can be considered content. Videos, infographics, gifs, slideshows, PDFs, blogs, articles, podcasts, white papers, ebooks, webinars – the list goes on and on.
Any valuable information, conveyed via any medium, can be considered content. Videos, infographics, gifs, slideshows, PDFs, blogs, articles, podcasts, white papers, ebooks, webinars – the list goes on and on.
We’re content specialists who’ve been writing lead-generating digital content for many years. We take the time to get to know your business, your goals, and your services.
Next, we look at what your industry does and what type of content your market enjoys reading.
We'll often use Ubersuggest to review competitor sites and examine the content they display that attracts visitor traffic. Then we develop keyword strategies and integrate those into original prose to start driving customers in your direction.
Rest assured, the content we present will be relevant, highly readable, valuable, plagiarism-free, and authoritative.
It’s important to remember that content marketing is just one step in the conversion funnel. It’s only through a carefully structured combination of SEO, content marketing, social media marketing, outreach, email marketing, and website design that prospective customers are led to convert.
However, content marketing is vital in the conversion process, since each page of your website and each informative blog post or article plays a distinct and definite role in convincing visitors to take action.
We create unique content with each step of the conversion funnel in mind.
However, content marketing is vital in the conversion process, since each page of your website and each informative blog post or article plays a distinct and definite role in convincing visitors to take action.
We create unique content with each step of the conversion funnel in mind.
If you have the time and resources available to you, then by all means, create that content in-house. Get every department on board, get several different employees contributing, and create as much content as you possibly can.
If you don’t feel that you have the time or ability to create enough quality content in-house, then hiring Lithium to help is the best way to go. We can help you develop a strategy, implement it, monitor it, analyse the results, and continually fine-tune it for the best possible results.
If you don’t feel that you have the time or ability to create enough quality content in-house, then hiring Lithium to help is the best way to go. We can help you develop a strategy, implement it, monitor it, analyse the results, and continually fine-tune it for the best possible results.
Videography & Photogrpahy FAQ's.
Video content marketing is when brands produce video content to raise their profile online. Video is usually published on either YouTube, a social network, and your website.
It can also be a powerful medium when used for product displays, webinars, courses, live videos, or self-hosted videos.
When done well, video can be a powerful way for your brand to spread your message in a way that is easily accessible to a larger audience.
It can also be a powerful medium when used for product displays, webinars, courses, live videos, or self-hosted videos.
When done well, video can be a powerful way for your brand to spread your message in a way that is easily accessible to a larger audience.
Video is one of the most important digital assets you should be investing in at the start of your marketing plan. Not only will it boost your conversions and sales but will also help with online brand awareness and your SEO strategy.
Audiences now expect to see great video content from brands. In fact, 84% of people are more inclined to buy after watching high-quality video.
Unlike other forms of static content, video is a captivating way to showcase all aspects of your business. You can highlight recent projects, promote new products and services, and create engaging calls to action.
Uploading videos to YouTube that target common search terms can be a good way to get your business on the first page of Google. That’s because Google includes YouTube videos at the top of the page for many search terms.
Videos often increase the time spent by visitors on your website. Longer exposure builds trust and signals search engines that your site has good content.
You’re 53 times more likely show up first on Google if you have a video embedded on your website!
Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
At Lithium, we also specialise in YouTube channel editing and management, so we're able to complete the entire process for you as part of your marketing strategy.
Videos often increase the time spent by visitors on your website. Longer exposure builds trust and signals search engines that your site has good content.
You’re 53 times more likely show up first on Google if you have a video embedded on your website!
Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
At Lithium, we also specialise in YouTube channel editing and management, so we're able to complete the entire process for you as part of your marketing strategy.
It's relatively easy and inexpensive to photograph your products and staff yourself and post those photos on your website and social media channels. All you need is a camera and a computer.
However, if you’re trying to make a professional impression on potential new customers, most of whom you will never see in person, amateur photography simply won’t make the grade.
This is when working with a professional photographer becomes particularly beneficial. You get to create your own brand of photography. It also helps you to establish a personal and consistent theme for your website. You can be reinforcing your mission and vision with each photo.
Usually, you'll have only a few minutes to “make the sale” with online visitors, and since they can’t handle your products beforehand or talk to your staff face-to-face, they’re going to make their decision based on the quality of the images they see on your website. The higher the quality, the more likely they’ll convert from being a browser to being a buyer.
By investing a little money on good photography, you can stand tall with the big players, even if you’re still a small enterprise.
However, if you’re trying to make a professional impression on potential new customers, most of whom you will never see in person, amateur photography simply won’t make the grade.
This is when working with a professional photographer becomes particularly beneficial. You get to create your own brand of photography. It also helps you to establish a personal and consistent theme for your website. You can be reinforcing your mission and vision with each photo.
Usually, you'll have only a few minutes to “make the sale” with online visitors, and since they can’t handle your products beforehand or talk to your staff face-to-face, they’re going to make their decision based on the quality of the images they see on your website. The higher the quality, the more likely they’ll convert from being a browser to being a buyer.
By investing a little money on good photography, you can stand tall with the big players, even if you’re still a small enterprise.
Photos catch the eye and get people clicking. Your website is often the first impression that people have of your business, and in this rapidly expanding digital marketplace, first impressions mean a lot.
Clean professional photography makes your online presence appealing and inspires trust in your visitors. Providing great user experience like this increases viewer incentives to stick around and continue engaging with you.
While Google does reward website pages with rich content media such as photos, it’s not going to reward your page just because it has custom photography. Google does, however, reward high-quality pages, and high-quality images will increase your overall page quality.
As a starting point, stock photography, in general, is better than no photography on your website. We use stock photography every once in a while, mainly for cover images for many of our articles. Stock photo libraries are great when you are in a pinch or need something specific and are looking for high-quality assets.
When using stock photography, you run the risk of similar businesses (maybe even your competitors) using the exact same photos or people recognizing it as stock photography. Potential clients may make assumptions that your business isn’t authentic or genuine.
However, custom, branded photos can elevate your messaging even further and always perform better than stock photos.
Having a branded, custom photo library at your company’s disposal gives you the ability to utilize these assets in:
When using stock photography, you run the risk of similar businesses (maybe even your competitors) using the exact same photos or people recognizing it as stock photography. Potential clients may make assumptions that your business isn’t authentic or genuine.
However, custom, branded photos can elevate your messaging even further and always perform better than stock photos.
Having a branded, custom photo library at your company’s disposal gives you the ability to utilize these assets in:
- Social media posts
- Product pages
- Email marketing campaigns
- Product packaging
- Presentations
- Banners
- Brochures
Email Marketing FAQ's.
At Lithium, we believe email marketing paramount to establishing a stronger connection with your customers. Reward your customers for subscribing by providing them with valuable information about your products, services, and promotions in an informative and visually attractive manner.
Email marketing allows you to build relationships with potential, current, and past clients. It’s your opportunity to convey your message directly to them, at a time that is convenient for them.
Our email automation and feedback reporting tools are perfect for delivering relevant content with impressive open rates.
Email marketing allows you to build relationships with potential, current, and past clients. It’s your opportunity to convey your message directly to them, at a time that is convenient for them.
Our email automation and feedback reporting tools are perfect for delivering relevant content with impressive open rates.
If you want to start EDM marketing but don’t know where to begin, follow these steps:
- Start with an email list. This should be a list of subscribers who have consented to being contacted by your company. If you don’t have a list of active email subscribers, we can help with ways to start your collection. For example, you can create an opt-in form on your website and then drive traffic to that form via an offer, promotion, or giveaway.
- Sign up with an EDM marketing platform such as Omnisend, Hubspot, or Mailchimp.
- Import your list or link up your signup form to the email platform.
- Build your email. You can choose from a range of templates and customise one to suit your brand.
If you have a list of less than 2000 active subscribers, free platforms like Mailchimp are the most inexpensive way to get started. You can sign up with your email address.
There are many templates, drag and drop features, and tools that will help you get started quickly.
If you are looking to build a strategic marketing plan incorporating EDM marketing as one of the components, Lithium can help. Depending on the complexity of your campaign, the fee can start from as little as $300 for the creation, design and delivery.
There are many templates, drag and drop features, and tools that will help you get started quickly.
If you are looking to build a strategic marketing plan incorporating EDM marketing as one of the components, Lithium can help. Depending on the complexity of your campaign, the fee can start from as little as $300 for the creation, design and delivery.
Email marketing automation is the process of creating automated, personalized, and contextual email campaigns to improve accuracy and impact, as well as saving you time. The process may involve segmenting customers based on behaviours or traits, and sharing targeted email campaigns with those segmented groups.
Without email marketing automation, your business is missing out on major opportunities to nurture and engage your target audience and existing contacts.
Email marketing automation eliminates time-consuming tasks, such as preparing email lists, sending generic messages, constantly creating new content, or scheduling events manually.
Automated emails are often scheduled to send when:
Without email marketing automation, your business is missing out on major opportunities to nurture and engage your target audience and existing contacts.
Email marketing automation eliminates time-consuming tasks, such as preparing email lists, sending generic messages, constantly creating new content, or scheduling events manually.
Automated emails are often scheduled to send when:
- a new customer subscribes to your list
- a purchase is made (thanking them + upsell offer)
- products are added to cart (but not purchased)
- reward points are earned
- forms are submitted
With individual support, your Lithium email campaign will receive the undivided attention from our team of direct marketing experts, who will work closely with you to ensure open rates meet your expectations.
We personalise and split-test your emails through uniquely designed email templates, to maximise customer retention and interaction.
Using our specific attribution and tracking tools, Lithium will provide you with valuable insights regarding the performance of your email campaigns. When analysed, we can continue to generate specific content that resonates with your audience and results in higher conversion rates.
We personalise and split-test your emails through uniquely designed email templates, to maximise customer retention and interaction.
Using our specific attribution and tracking tools, Lithium will provide you with valuable insights regarding the performance of your email campaigns. When analysed, we can continue to generate specific content that resonates with your audience and results in higher conversion rates.
Graphic Design FAQ's.
We can deliver unique and eye-catching:
- Logos (static and animated)
- Business Cards
- Letterheads
- Social Media Branding
- YouTube Channel Branding
- Infographics
- Gifs
- Flyers, Pamphlets, and Brochures
- Menus
- Landing Pages
- Digital Banners
- Videos
- Powerpoint Presentations
- Email Marketing Templates
Graphic design plays a vital role in the modern marketing environment and creates a competitive edge for any business or brand.
A powerful first impression is a must if you want to leave an impact on your target audience. Impressive graphic design is a true demonstration of your business principles and helps in initiating a positive subconscious response in the minds of your potential and existing customers.
You have just a few seconds to make a great first impression on prospective customers and clients. The first impression might be your business card, website, product catalogue or social media channel. Even though your customers may not be skilled in the aspect of design, they can easily sense if your promotional material has been created by an amateur or a professional.
No matter how big your company is, unprofessional graphics can give the impression that your business is out-dated or unreliable. On the other hand, professional graphic design can make your business appear robust, reliable and trustworthy.
Strong, eye-catching design can boost your brand’s reputation by lending credibility, and will also help to create a link between your brand your customers. Every time they see your logo, a social media post, an email, or an advertisement, they’ll instantly recognise that it’s your brand and are more likely to engage than vacate.
A powerful first impression is a must if you want to leave an impact on your target audience. Impressive graphic design is a true demonstration of your business principles and helps in initiating a positive subconscious response in the minds of your potential and existing customers.
You have just a few seconds to make a great first impression on prospective customers and clients. The first impression might be your business card, website, product catalogue or social media channel. Even though your customers may not be skilled in the aspect of design, they can easily sense if your promotional material has been created by an amateur or a professional.
No matter how big your company is, unprofessional graphics can give the impression that your business is out-dated or unreliable. On the other hand, professional graphic design can make your business appear robust, reliable and trustworthy.
Strong, eye-catching design can boost your brand’s reputation by lending credibility, and will also help to create a link between your brand your customers. Every time they see your logo, a social media post, an email, or an advertisement, they’ll instantly recognise that it’s your brand and are more likely to engage than vacate.
Graphic design is a crucial aspect of SEO. It involves creating a beautiful visual experience that draws the attention of your target audience.
A well-designed website catches the eye of the visitor and makes them stay longer than usual. It gives them an experience that they feel is genuinely worthwhile and helps them connect with your brand. This way, you get more chances for conversion and higher ROI from your marketing campaigns.
If your visitors are spending more time on your website than those of your competitors, Google will reward you with a higher SERP ranking.
Never underestimate the power of visual storytelling—the right blend of design elements could be the difference between business failure and success. If you want to increase visibility and build brand loyalty through SEO, you must invest in excellent graphic design across all digital channels! Consistency is key!
Our team of creative designers are all experienced with:
After carefully considering your requirements, we'll suggest the best combination of design tools to provide the most extraordinary results.
- Photoshop
- Illustrator
- Lightroom
- Canva
- Offeo
- Office
- Powerpoint
After carefully considering your requirements, we'll suggest the best combination of design tools to provide the most extraordinary results.
YouTube Editing & Marketing FAQ's.
If you want real marketing ROI, you need to engage consumers where they spend their time. For over one billion people across the world, that’s on YouTube. In fact, one third of all online activity is now spent watching videos. There are over 30 million active users on YouTube every single day. That’s more than the entire Australian population!
A targeted YouTube ads campaign will reach the people who are interested in what you have to offer. At Lithium, we focus our marketing in a way that resonates with and compels potential customers to act. Our experience shows that these targeted campaigns deliver some of the lowest costs per view, meaning your business can get MASSIVE exposure and deliver HUGE results.
A targeted YouTube ads campaign will reach the people who are interested in what you have to offer. At Lithium, we focus our marketing in a way that resonates with and compels potential customers to act. Our experience shows that these targeted campaigns deliver some of the lowest costs per view, meaning your business can get MASSIVE exposure and deliver HUGE results.
Since its inception in 2005, YouTube has grown to become the second most popular social media platform in the world, surpassed only by Facebook.
YouTube is also the second-largest search engine, after its parent company, Google. With over 2 billion active monthly users, YouTube is a powerful tool for brands that want to build a presence online and maximize their reach and exposure.
Anyone can view YouTube without having an account. However, you need to create a YouTube channel (it's free) if you plan to upload videos, add comments, or make playlists. With a business channel, we can brand it with your logo, banner imagery, and contact details. A Brand channel allows users to manage editing permissions and create a more holistic online presence.
Your business can use YouTube to address customer questions, promote brand messages, portray "behind the scenes" life at the office, demonstrate new products, highlight recent projects, and much more. The reach, engagement, and conversion opportunities abound; it’s just a matter of getting started.
YouTube is also the second-largest search engine, after its parent company, Google. With over 2 billion active monthly users, YouTube is a powerful tool for brands that want to build a presence online and maximize their reach and exposure.
Anyone can view YouTube without having an account. However, you need to create a YouTube channel (it's free) if you plan to upload videos, add comments, or make playlists. With a business channel, we can brand it with your logo, banner imagery, and contact details. A Brand channel allows users to manage editing permissions and create a more holistic online presence.
Your business can use YouTube to address customer questions, promote brand messages, portray "behind the scenes" life at the office, demonstrate new products, highlight recent projects, and much more. The reach, engagement, and conversion opportunities abound; it’s just a matter of getting started.
Yet another reason why a YouTube channel is a must-have for your brand is that Google includes YouTube results in the SERPs (search engine results pages).
Google's Universal Search blends together all the results, including videos, images, books, news, local searches, etc. in an effort to provide its users with the most relevant and useful answers to their questions
.
Lately, videos have been appearing more often in the search results, which is unsurprising given that video consumption is on the rise. The inclusion of more videos in search results also shows that Google considers them to be just as important for providing information to searchers as text-only pages.
This is something you can use to your advantage by creating complementary videos for the products, services, or articles on your site and then posting them on YouTube to make it easier for your target market to find your content.
Google's Universal Search blends together all the results, including videos, images, books, news, local searches, etc. in an effort to provide its users with the most relevant and useful answers to their questions
.
Lately, videos have been appearing more often in the search results, which is unsurprising given that video consumption is on the rise. The inclusion of more videos in search results also shows that Google considers them to be just as important for providing information to searchers as text-only pages.
This is something you can use to your advantage by creating complementary videos for the products, services, or articles on your site and then posting them on YouTube to make it easier for your target market to find your content.
YouTube is an essential marketing platform for practically any brand in any industry. Here are three reasons why you should be marketing on YouTube:
- Create brand authority. Video marketing can help to build trust and establish brand authority. In addition, it makes it easier to connect and engage with customers.
- Build credibility and trust. As a brand, trust is everything when it comes to customer acquisition. By uploading content on YouTube, you can let customers view and evaluate your services and products. For example, you could upload a video with information steps or instructions to help your target viewers accomplish a set of tasks or actions. Another way to build trust and credibility is to upload videos showing customer engagement and customer reviews.
- Engage your audience. Videos are a great way to connect with your viewers and provide a more personal, hands-on feel than traditional marketing channels. YouTube offers marketers several different ways to engage their audience. For example, viewers can leave feedback and comments on the videos, so they can interact with each other and also with your business.
At Lithium, we follow these five steps to implement a successful YouTube marketing strategy for your business:
Step 1 – Brand your channel.
We keep your YouTube channel branding consistent with your other social media accounts, including:
Step 2 – Create your content.
We create and publish video content consistently to build your presence on the platform. Here are eleven types of video content to consider using on your channel:
Step 3 – Optimize your content.
We optimize your video content to maximize YouTube SEO and match search intent:
Step 4 – Promote your content.
Here are six ways to promote your YouTube videos:
Step 5 – Analyze your results.
We consistently monitor and analyse your YouTube marketing performance to identify
trends and the potential for improvement.
Step 1 – Brand your channel.
We keep your YouTube channel branding consistent with your other social media accounts, including:
- Colors
- Name
- Icon (Logo or Photo)
- Art
- Description
- Trailer
- Custom URL
- Links
Step 2 – Create your content.
We create and publish video content consistently to build your presence on the platform. Here are eleven types of video content to consider using on your channel:
- Product demonstrations
- Product tutorials
- Customer testimonials
- Interviews
- Event videos
- Vlogs
- Listicles
- How-to videos
- Behind-the-scenes videos
- Live broadcasts
- Webinars
Step 3 – Optimize your content.
We optimize your video content to maximize YouTube SEO and match search intent:
- Title
- Description
- Tags
- Category
- Thumbnails
- SRT files (Subtitles and Closed Captions)
- Cards and End Screens
- Calls-to-action
Step 4 – Promote your content.
Here are six ways to promote your YouTube videos:
- Share on other social media platforms
- Embed on your website
- Email your subscribers
- Cross-promote with other YouTube channels
- Collaborate with influencers
- Engage with your audience
Step 5 – Analyze your results.
We consistently monitor and analyse your YouTube marketing performance to identify
trends and the potential for improvement.
The cost for YouTube ads depends on a few factors, including watch time, audience targeting, and your campaign objective.
On average, though, YouTube advertising costs are $0.10 to $0.30 per view or action, with an average daily budget of $10. That means every time someone views your ad or engages with your ad, like by clicking on a call-to-action, you pay around $0.10 to $0.30.
On average, though, YouTube advertising costs are $0.10 to $0.30 per view or action, with an average daily budget of $10. That means every time someone views your ad or engages with your ad, like by clicking on a call-to-action, you pay around $0.10 to $0.30.
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Get in touch for a FREE, no-obligation consultation via phone or Google Meet and we'll provide our expert opinion on how to supercharge your online presence.
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