SEO & Advertising.
Great SEO helps increase your website traffic, improve organic visibility, and build digital trust.
We focus on creating compelling page content – including video, imagery, and blog articles – ensuring that your potential new customers are engaged and, most importantly, converting.
To complete the picture, we can ensure the on-page and off-page SEO components are strategically aligned to provide your business with every opportunity to rank highly on Google and outperform your competition.
We focus on creating compelling page content – including video, imagery, and blog articles – ensuring that your potential new customers are engaged and, most importantly, converting.
To complete the picture, we can ensure the on-page and off-page SEO components are strategically aligned to provide your business with every opportunity to rank highly on Google and outperform your competition.
Services we offer.
When planning your SEO strategy, there are two approaches to consider, namely on-page SEO and off-page SEO.
The former involves the actions you can take on your website to increase your search engine rankings. The latter includes the steps you take outside of your site to boost search engine rankings.
An off-page SEO strategy supports your website content and works to add credibility, relevance, trustworthiness, and authority to your domain.
The former involves the actions you can take on your website to increase your search engine rankings. The latter includes the steps you take outside of your site to boost search engine rankings.
An off-page SEO strategy supports your website content and works to add credibility, relevance, trustworthiness, and authority to your domain.
Our friends at Google love top quality content and they showcase websites that regularly keep their content updated. SEO or Search Engine Optimisation is not just about throwing together a few keywords - it breathes life into your website as it combines professional copywriting & content creation that's been tailored to compliment your business.
In addition, we also offer off-page SEO to optimise your website’s technical configurations.
In addition, we also offer off-page SEO to optimise your website’s technical configurations.
Get Your Website Seen.
Website indexing is a process search engines use to determine the function of your website and each page on your website. It helps Google find your site, add it to its index, associate each page with searched topics, return this site on search engine results pages (SERPs), and ultimately, drive the right audience to your product or service.
This is achieved by “crawling” webpages for keywords, metadata, and related signals that tell search engines if and where to rank content.
This is achieved by “crawling” webpages for keywords, metadata, and related signals that tell search engines if and where to rank content.
Google Indexing.
A sitemap is a visual representation of your website, helping visitors how to find the information they're seeking.
A sitemap that is constructed with clear goals could be the driving factor to a website's success, providing a vital link between your pages and search engine results. Every website should have a goal and a purpose, and without them, sites can often be unfocused, hard to navigate, and provide poor user experiences.
A sitemap that is constructed with clear goals could be the driving factor to a website's success, providing a vital link between your pages and search engine results. Every website should have a goal and a purpose, and without them, sites can often be unfocused, hard to navigate, and provide poor user experiences.
Sitemap.
Google Ads is the most cost effective way to drive qualified traffic to your business that are searching for products and services similar to those you offer. Through Google Ads, you only pay for actual, measurable results, such as website clicks (PPC) and business calls.
Almost every time you see an ad for a company’s landing page or product rank as the first, second, or third search result on Google, it's not just the result of good SEO, but likely a Google Ads campaign.
Almost every time you see an ad for a company’s landing page or product rank as the first, second, or third search result on Google, it's not just the result of good SEO, but likely a Google Ads campaign.
Google Adwords.
Google Analytics is used to track website performance and collect visitor insights. It can help your business determine its top sources of traffic, measure the success of your marketing campaigns, track actions (purchases, add to carts), discover patterns and trends in user engagement, and reveal visitor demographics.
Whether you have an e-Commerce, service based, or an informative website, you need to understand the behaviour of your visitors to deliver better results.
Whether you have an e-Commerce, service based, or an informative website, you need to understand the behaviour of your visitors to deliver better results.
Google Analytics.
A competitor analysis can provide valuable insights as to how your competition strategises, and identify potential opportunities to give you a competitive edge.
When it comes to analysing competitors, the importance of being proactive rather than reactive is vital to your business success. We use Ubersuggest to help you discover and compare key market metrics, identify gaps in the market, develop new products and services, uncover market trends, and market and sell your product or service more effectively.
When it comes to analysing competitors, the importance of being proactive rather than reactive is vital to your business success. We use Ubersuggest to help you discover and compare key market metrics, identify gaps in the market, develop new products and services, uncover market trends, and market and sell your product or service more effectively.
Competitor Analysis.
Off-page SEO is enormously valuable because it tells search engines that your website is important to others on the internet. The primary difference between on-page and off-page is that Google uses your on-page SEO to measure your page’s relevancy, and your off-page SEO to measure your page’s credibility.
Off-page SEO helps search engines like Google determine what other individuals and organisations think about your website, products and services. The more external links and referrals your site receives, the higher your chances are of outranking your competitors.
Off-page SEO helps search engines like Google determine what other individuals and organisations think about your website, products and services. The more external links and referrals your site receives, the higher your chances are of outranking your competitors.
Off-Page SEO.
The power of Ubersuggest.
Having partnered with Ubersuggest, we'll provide you with in-depth competitor analysis and monthly reports to track your digital growth.
We then focus on increasing your Domain Authority Score, Backlinks, Keyword Ranking, and Organic Search Traffic.
We then focus on increasing your Domain Authority Score, Backlinks, Keyword Ranking, and Organic Search Traffic.
Common Questions.
Find answers to many of our website design FAQ's below.
If you'd like further information please get in touch!
If you'd like further information please get in touch!
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website from internet search engines. SEO targets unpaid traffic (commonly referred to as "organic traffic") rather than direct or paid traffic. Unpaid traffic may originate from different kinds of searches, including text, imagery, and video.
As an internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.
SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP).
These visitors can then potentially be converted into customers
As an internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.
SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP).
These visitors can then potentially be converted into customers
Yes, indeed you do.
SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter. Organic search is a massive part of most businesses’ website performance, a critical component of the buyer funnel, and ultimately getting users to complete a conversion or engagement.
We know that a clear majority of the world with access to the internet is visiting Google at least once a day to get information. Being highly visible as a trusted resource by Google and other search engines will always be advantageous to your business or brand.
If you own a business with customers — SEO is definitely for you!
SEO is the most viable and cost-effective way to both understand and reach customers in key moments that matter. Organic search is a massive part of most businesses’ website performance, a critical component of the buyer funnel, and ultimately getting users to complete a conversion or engagement.
We know that a clear majority of the world with access to the internet is visiting Google at least once a day to get information. Being highly visible as a trusted resource by Google and other search engines will always be advantageous to your business or brand.
If you own a business with customers — SEO is definitely for you!
Yes, you could attempt it, but how much is 50% of your total website traffic worth to you?
Similar to almost any other profession, you can do it yourself, but will always see the best results when you bring in experts to help. You can do your business taxes on your own, but most choose to hire a professional because they know that they will be worth the investment.
The way the search world evolves (basically at the discretion of Google) requires constant monitoring of changes to stay ahead of the competition and, hopefully, on Page ONE.
Being proactive and monitoring for significant algorithm changes is always going to benefit your business. We know Google makes thousands of algorithm changes a year. Fall too far behind, and it's a tough road ahead.
Similar to almost any other profession, you can do it yourself, but will always see the best results when you bring in experts to help. You can do your business taxes on your own, but most choose to hire a professional because they know that they will be worth the investment.
The way the search world evolves (basically at the discretion of Google) requires constant monitoring of changes to stay ahead of the competition and, hopefully, on Page ONE.
Being proactive and monitoring for significant algorithm changes is always going to benefit your business. We know Google makes thousands of algorithm changes a year. Fall too far behind, and it's a tough road ahead.
Simply put, the more focus you put into your SEO strategy, the sooner you’ll see the effects.
With a solid strategy, results can be seen in as little as 3 months, and as you continue to invest in your strategy, you’ll continue to benefit from the effects for years to come.
At Lithium, we set the right expectations from the beginning. Depending on current performance, the authority of the website in question, and the allocated budget, you should start seeing results within the first two months, given that all our recommendations for on-page SEO will be implemented (the sooner the better!) and after 3-6 months rankings will start climbing and stabilizing.
With a solid strategy, results can be seen in as little as 3 months, and as you continue to invest in your strategy, you’ll continue to benefit from the effects for years to come.
At Lithium, we set the right expectations from the beginning. Depending on current performance, the authority of the website in question, and the allocated budget, you should start seeing results within the first two months, given that all our recommendations for on-page SEO will be implemented (the sooner the better!) and after 3-6 months rankings will start climbing and stabilizing.
With millions of websites all fighting for the first few positions on Google’s SERPs, it’s no wonder your pages might not be packing a punch.
Without investing in SEO, it would be almost impossible to rank in the top 10 positions.
But, what if you have made an investment in SEO, and you’re still not seeing results?
Not all SEO professionals practice what they preach, so it’s possible your SEO team has missed some key factors that can ruin your chance of ranking, for example:
Without investing in SEO, it would be almost impossible to rank in the top 10 positions.
But, what if you have made an investment in SEO, and you’re still not seeing results?
Not all SEO professionals practice what they preach, so it’s possible your SEO team has missed some key factors that can ruin your chance of ranking, for example:
- Not having a Google My Business page
- A website that’s not mobile-friendly
- A site containing duplicate content
- Inconsistently updating content
- Slow site speeds
- Ignoring social signals
- Not indexing your site
Google is famous for making constant updates, so staying in tune with these ranking factors should be an important part of any SEO strategy.
Here are some of the key ranking factors that can help improve your ranking:
Here are some of the key ranking factors that can help improve your ranking:
- The loading speed of your website’s pages
- Your website being mobile-friendly
- Pages linked internally to relevant content on your site
- Leveraging relevant keywords
- Including title tags, headers, and meta descriptions on all of your pages
- A well-structured URL
- Adding media, such as images and videos, to your webpages
- Compelling, relevant content
- Backlinks
On-page (or on-site) SEO includes optimizing your web page content for search engine results and includes:
- Adding or optimizing title tags
- Creating content for your site
- Adding internal links to your web pages; and
- Ensuring your URL is structured for optimal results
Off-page SEO practices give search engines information about what other people and businesses think about your services, products, or site.
Examples include:
Examples include:
- Link building
- Content marketing
- Influencer outreach
- Forums
Technical SEO is the first indication of a quality site, so optimizing your technical SEO will increase your visibility to search engines.
The entire point of technical SEO is to help search engine crawlers notice your site ahead of others whose technical SEO is not optimized and includes:
The entire point of technical SEO is to help search engine crawlers notice your site ahead of others whose technical SEO is not optimized and includes:
- Site speed
- Quality internal linking structure
- Eliminating 404 errors
- Avoiding duplicate content
- Website security
- Structured data
- An XML Sitemap
Local search is powerful for small businesses. Did you know that 46% of all Google searches are looking for local information? If your business isn't optimized for local search, you could miss out on potential customers ready to shop in your area.
In short, local SEO is critical if you want your business to stay relevant.
Search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user to gather information for local search.
We can help structure, tailor, and present this information to improve organic traffic from searches performed by customers in nearby areas.
In short, local SEO is critical if you want your business to stay relevant.
Search engines rely on signals such as local content, social profile pages, links, and citations to provide the most relevant local results to the user to gather information for local search.
We can help structure, tailor, and present this information to improve organic traffic from searches performed by customers in nearby areas.
Book your FREE no-obligation 30 minute consultation!
If your Business or Brand is under development or needs an overhaul of its web design, SEO or Digital Marketing but you're concerned about your budget or the many confusing options, we can help!
Get in touch for a FREE, no-obligation consultation via phone or Google Meet and we'll provide our expert opinion on how to supercharge your online presence.
Get in touch for a FREE, no-obligation consultation via phone or Google Meet and we'll provide our expert opinion on how to supercharge your online presence.
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In the spirit of reconciliation Lithium acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community.We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
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